Black Girl Hockey Club Call to Action

For one of my first major projects as a member of the Altitude Sports Creative Services team, I was tasked with creating a call to action for the Black Girl Hockey Club. The call to action played during the pre-game show before a Colorado Avalanche game and aimed to direct viewers to the BGHC website to sign the ‘Get Uncomfortable Pledge’. The animation simulated navigation of a webpage to completely outline the steps needed for viewers to sign the pledge for themselves. Below is a clip from the actual broadcast.